A professional perspective
What do you think is great about social media?
Social media is a great leveller. Whether you’re a small or big brand, it’s a place where you can speak and advertise to your target market with ease. It plays such a huge role in our lives, that you can find granular demographics and pin down their social media usage accurately. Giving us the ability to push out hyper-targeted content to exactly the right audiences. Social Media is a powerful tool that can really help to grow businesses.
Do you specialise in any platforms?
It all really depends on the client we’re working with. For Business to Consumer products, Instagram and Facebook are our go-to as they allow a level of specificity. For Business to Business, we primarily use LinkedIn. And whilst these are our go-to platforms we often step out of our realms, creating content for TikTok for example. Whatever suits the client's needs and goals, we’ll share our wisdom.
What makes a successful campaign?
Ultimately it’s about combining your knowledge of your audience (data) and creative. These two elements have a symbiotic relationship - meaning that your creative should reflect what your data is telling you about what your audience likes to see. It's also key to use data to make decisions on posting schedule, time and how to engage with your audience. Quality content is essential now more than ever, as there is a lot of competition for attention online - imagery, video and copy should all be cohesive and engaging.
Why should a client choose you?
We pride ourselves on being true specialists. Creating bespoke and result-driven social media campaigns and content. Trying to be seen in the crowded social media space can be tough, but with our years of experience and knowledge working in the space, we’re confident we can make your social media campaign a success - whatever that looks like for you.
